Browsing by Author "Golovkova, Lyudmila S."
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Item Chernobyl Exclusion Zone – a World Famous Tourist Brand of Ukraine(Український державний університет науки і технологій, Дніпро, 2022) Kniazevych, Anna; Golovkova, Lyudmila S.; Diachenko, LidiyaENG: The article identifies the main principles of of functioning and development of the tourism in the Chornobyl radiation and ecological biosphere reserveaffected by the technogenic disaster. The paper provides a rationale fortourismdevelopmentto the Chernobyl exclusion zone as anew direction of the international tourism service market.It defines the main principles of planning and development of thebrand of “Chornobyl radiation and ecological biosphere reserve” (Chernobyl exclusion zone) and providesproposals for itspromotion astheworldfamous tourist brand of Ukraineon the international tourism service market through popularisation of the safe tours to Chernobyl exclusion zone.This article examines the important role of the state in the optimization and arrangementof the market participants activity in this region and tourist offers.The study has confirmedthe safety of the proposed tours with the assistance of specialists of the State Agency of Ukraine on the Exclusion Zone Management, the Chornobyl radiation and ecological biosphere reserve, and State specialised enterprise "Ecocentre". This paper proposes a number ofpractical measures in the context of the formation of the renewed Strategy of the Chernobyl exclusion zone development for optimization of the international tourism service marketthat will ensure the highest level of the travel market consumer's interest in purchasing tours to this region of Ukraine.Item Costs of the Human Capital and Development of the Social Potential in Accounting System for Central and Eastern Europe(Oxford University Press, 2020) Pshynko, Alexander N.; Golovkova, Lyudmila S.; Kolomiiets, Viktoriia M.; Dobryk, Liliia O.EN: Nowadays, human capital and social potential become the most valuable resource for the harmonious development of the national economy. Expenditure on human capital and social development should occupy a significant part in the state budgets of countries. Therefore, accounting of such expenses is extremely important. The purpose of the study is to reveal the possibility of accounting for expenditures on the human capital and social potential development in the accounting system of the Central and Eastern Europe, provide recommendations for the current accounting system. The research revealed the plurality and ambiguity of the interpretation for the categories «human capital» and «social potential». The regulatory and legislative uncertainty complicates the accounting of the human capital costs and development of the social potential. These categories must be defined by law. As per normative and methodological basis for the accounting of the human capital, it would be better to apply the International Financial Reporting Standards. The absence or misrepresentation of information about available human capital are contrary to IFRS requirements and reduces or exaggerates the value of the organization. It is offered in IFRS, to provide a comprehensive accounting of the cost for the human capital and developing social capacity. The budget of the Central and Eastern European countries includes only the costs of social protection, health, education, recreation, culture, religion. After the budget analysis was conducted, the authors proposed to develop new objects of accounting (human capital, social potential), accounting standards for it. A part of the GDP expenses should be directed to the financing of the human capital expenditures and social potential development.Item Innovation Infrastructure of Ukraine: Assessment of the Effectiveness of the Action and Ways of Improvement(Baltic International Centre for Economic Policy Studies, 2018) Kniazevych, Anna; Kyrylenko, Vitalii F.; Golovkova, Lyudmila S.EN: Abstract. The article substantiates the key role of processes of formation of an effective national innovation system, which directly provides the innovative development of the national economy of the country. The article defines peculiarities of the formation of models of national innovation systems of different countries of the world. The article develops the basic principles, on which the concept of the development of the national innovation system of Ukraine is based. One of the main factors, which directly influence the dynamics and pace of the development of the national innovation system, is the degree of the development of the country’s innovation infrastructure. It should be stated that the main elements of the national innovation system of Ukraine function in isolation from each other, without any balance in this system, which causes its ineffectiveness. Further research should be aimed at establishing a systemic relationship and developing mechanisms for managing the formation and functioning of the national innovation system based on the effective innovation infrastructure of the country. At the stage of the gradual overcoming the economic crisis, the creation of favourable conditions for the fuller realization of the creative and inventive potential of the Ukrainian society is gaining a special significance in the innovative market of the country. The susceptibility of the national economy to innovation depends largely on the presence of demand for innovative products from consumers in the market, the acceleration of the dissemination of advanced technologies, including the expansion of the range of innovative active firms in the medium business, the creation of new innovative firms, and the dynamic growth of their scale. The strategy of innovation development is aimed at the formation and functioning of a specific infrastructure to increase the acceptability of the business environment to innovation. Significant activation of the market of innovations cannot be carried out without addressing, as necessary, certain markets for innovative services operating in the innovation infrastructure of the country, the economy, etc. The formation of self-sufficient and well-functioning innovative Ukrainian infrastructure, which is self-organized, is necessary not only for the harmonization of the functioning of the innovation system and national economy but also for the survival of the country. Despite the complexity and ambiguity of the influence of external and internal factors on the establishment and development of innovation infrastructure, the overall positive assessment suggests that, with certain efforts on the part of the state and business, Ukraine’s innovative infrastructure can effectively develop and carry out its functions.Item Model Substantiation of Strategies of Economic Behavior in the Context of Increasing Negative Impact of Environmental Factors in the Context of Sustainable Development(IOP Publishing Ltd, 2022) Ivanov, Roman V.; Grynko, Tetyana; Porokhnya, Vasyl; Pavlov, Roman; Golovkova, Lyudmila S.ENG: The concept of sustainable development considers environmental, social and economic issues in general. And the goals of resource conservation and socio-economic development do not contradict each other, but contribute to mutual reinforcement. The purpose of this study is to build and test an economic and mathematical model for the formation of strategies for the behavior of an economic entity with an increase in the impact of negative environmental factors. The proposed strategies and their models are based on the income-expenditure balance equation, which takes into account both quantitative and qualitative characteristics. The constructed models are considered in the state space. The research methodology is based on building models in the form of linear combinations of functions of a homogeneous external impact and various spatial combinations of economic sources (sinks). The study makes it possible to assess the dependence of the amount of resources used for life support on the chosen adaptive strategy. Within the framework of the proposed model, it was found that the criterion for the effectiveness of the applied strategy can be an indicator of satisfaction with the state, the preservation of which, simultaneously with the preservation of the size of resources used, corresponds to the direction of optimization. This approach is consistent with the concept of sustainable development.Item Psychological Provision of Professional Health of Specialists of Economic Sphere(Dnipro National University of Railway Transport named after Academician V. Lazaryan, Dnipro, 2019) Golovkova, Lyudmila S.; Sheviakov, A. V.; Golovkova, A. E.EN: The purpose of the article is to find a new solution to the problem of creating psychosocial foundations of occupational health of economic specialists from the standpoint of behavioral economics. Methods. Methodical principles of formation and development of professional health of specialists are distinguished: stages, regularities, dynamics. The Results. The psychosocial specificity of research and the levels of formation and preservation of health of specialists in the economic sphere are revealed. The essence, types, components and criteria of labor protection of specialists of economic sphere are determined. Scientific novelty. The conceptual model of formation and preservation of health of specialists of the economic sphere is offered, which is implemented as a theoretical and methodological strategy of a systematic and holistic process of ensuring the achievement of the result of professional activity. The practical significance. New ideas about a healthy person who responsibly manages his own health and realizes himself in society, the image of a specialist who independently sets the goals of formation and preservation of occupational health, chooses the best ways and means of their achievement.