Chernobyl Exclusion Zone – a World Famous Tourist Brand of Ukraine
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Український державний університет науки і технологій, Дніпро
Abstract
ENG: The article identifies the main principles of of functioning and development of the tourism in the
Chornobyl radiation and ecological biosphere reserveaffected by the technogenic disaster. The paper provides a
rationale fortourismdevelopmentto the Chernobyl exclusion zone as anew direction of the international tourism
service market.It defines the main principles of planning and development of thebrand of “Chornobyl radiation and
ecological biosphere reserve” (Chernobyl exclusion zone) and providesproposals for itspromotion astheworldfamous
tourist brand of Ukraineon the international tourism service market through popularisation of the safe tours
to Chernobyl exclusion zone.This article examines the important role of the state in the optimization and
arrangementof the market participants activity in this region and tourist offers.The study has confirmedthe safety of
the proposed tours with the assistance of specialists of the State Agency of Ukraine on the Exclusion Zone
Management, the Chornobyl radiation and ecological biosphere reserve, and State specialised enterprise
"Ecocentre". This paper proposes a number ofpractical measures in the context of the formation of the renewed
Strategy of the Chernobyl exclusion zone development for optimization of the international tourism service
marketthat will ensure the highest level of the travel market consumer's interest in purchasing tours to this region of
Ukraine.
Description
A. Kniazevych: ORCID 0000-0002-5394-5599,
L. Golovkova: ORCID 0000-0001-5473-6644,
L. Diachenko ORCID 0000-0002-6059-8505
Keywords
nuclear energy, accidents at nuclear power plants, international tourism, extreme tourism, tourism safety, branding, Safe Chernobyl, КФЕБ, КФОП
Citation
Kniazevych A., Golovkova L., Diachenko L. Chernobyl Exclusion Zone – a World Famous Tourist Brand of Ukraine. Review of Transport Economics and Management. 2022. Iss. 7 (23). P. 15–30. DOI: 10.15802/rtem2022/268133.