EN: The given piece is an attempt to analyze some stylistic devices used by an American writer Ayn Rand in the novel “The Fountainhead” to actualize and verbalize the artistic image of Gale Wynand’s. In the course of the research the author comes to the conclusion that among many other stylistic devices Ayn Rand uses anaphor that gives sharpness and expressiveness to the literary text; anadiplosis to logically link the sentences into a single integral semantic group, etc.