Browsing by Author "Pikulina, Olena V."
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Item Analysis of The Influence of Rolling Stock on Infrastructure Facilities as a Factor of Management of the Economic Efficiency of Transport Construction Enterprises(ТОВ «ДКС Центр», Київ, 2023) Kalinichenko, Lyudmila L.; Mishchenko, Maksym I.; Martseniuk, Larysa V.; Bobyl, Volodymyr V.; Pikulina, Olena V.ENG: Purpose. The article examines the impact of various types of rolling stock, both retrospective, current, and prospective, on infrastructure objects of railway transport, the study of influencing factors will allow to estimate the scope of work on the restoration of such objects, and this will be the basis for the formation of economic indicators of the production program of transport enterprises construction In this way, it will be possible to influence the economic efficiency of the activities of such enterprises, rationally using their production capacities, taking into account the specifics of the performance of individual works at infrastructure facilities. The purpose of the article is to study the potential for increasing the economic efficiency of transport construction enterprises due to the streamlining and rational long-term planning of the production program of their activities, the main elements of which are the elimination of the accumulated wear and tear of infrastructure objects due to the negative impact of rolling stock of various types during operation. Research methodology involves the use of methods: general scientific methods (abstraction and concretization, induction and deduction, analogy), theoretical research (descent from abstract to concrete), empirical research (comparison, observation), synthesis, analysis, etc. The relevance of solving the scientific problem defined in the article is that JSC "Ukrzaliznytsia" strives to improve the operational indicators of its activity due to the development of the rolling stock fleet and its operational indicators, and the restraining factor is the infrastructure facilities, which according to their technical condition, primarily due to wear and tear, do not allow to use the operational potential to the full extent. It is at this stage that JSC "Ukrzaliznytsia" should pay attention to the efficiency of transport construction enterprises, the purpose of which is to bring the condition of infrastructure facilities to the required operational level. This will allow to optimize the maintenance costs of such facilities and increase the economic efficiency of transport construction enterprises. The results of the study are as follows: the results of the study on determining the main factors affecting the volume and structure of works of transport construction enterprises are presented. The originality and practical value of the research lies in the fact that the article systematizes existing areas of negative impact of rolling stock on infrastructure objects, which directly affects the volume and structure of works of transport construction enterprises, which allows rational management of the economic efficiency of their activities. The conclusions of the study are as follows: the results of the study on the analysis of the impact of rolling stock on infrastructure objects proposed in the work will allow to improve, in the end, the management of the economic efficiency of the activities of transport construction enterprises. The results of the conducted research can be useful for the enterprises of JSC "Ukrzaliznytsia", which, due to their functional purpose, have to perform works on the elimination of wear and tear of infrastructure facilities in order to improve the operational activities of railway transport.Item Directions of Anti-Crisis Management of Restaurant Business(ДДУВС, Дніпро, 2021) Pshinko, Oleksandr M.; Charkina, Tetiana Yu.; Pikulina, Olena V.; Basistha, NandiniENG: In this article, the authors emphasize that the pandemic and quarantine measures have brought the normal functioning of the world economy and the activities of many enterprises. The tourism business and the hotel and restaurant sector, which have recently developed greatly, have suffered from extensive losses and bankruptcies, a large number of restaurants and cafes have been closed, and many people have lost their jobs and their income. Even large chains of hotels and restaurants have suffered as well as other businesses. The hotel and restaurant business was the first one that has to adapt quickly to changes caused by the pandemic, to stablish work in new conditions and develop new directions and measures that will take the restaurant business out of the crisis. Given the current need to apply security rules, and the need to comply with quarantine measures, it is necessary to use computer and digital technologies that will help managers to attract new customers and earn extra income. The authors propose to use such tools of crisis management of the restaurant business as: technologicalization, online marketing and influencer – marketing, unique content. These activities are necessary in order to pay new attention to the dishes and services offered by cafes and restaurants. To restart this business in a modern way and with new tendencies, and to adapt to changes in the changing environment and to quarantine measures. To develop additional promotions and offer «economy», «standard» and «luxury» class menu. To organize the fast, high-quality delivery to cafes and restaurants in modern conditions, preferably free, it has become a great necessity and convenience in pandemic conditions; it will attract additional consumers to the restaurant business. In the modern market concept of restaurants in a pandemic, it is necessary considering not only the factors that existed for many years, but also new additional factors in the hotel business, without which it is now impossible to operate this business in a pandemic, it would be safe to provide services, awareness of the service In the modern market concept of restaurants in a pandemic, it is necessary considering not only the factors that existed for many years, but also new additional factors in the hotel business, without which it is now impossible to operate this business in a pandemic, it would be safe to provide services, awareness of the service or product, in the use of digital technology by an institution that wants to get more income and occupy a larger segment in this market of hotel and restaurant business. The authors insist that in modern conditions, it is essential to take into account the laws of competition; because now the consumer chooses a quality product or service at a better price, other goods or services do not attract consumers.Item Improvement of the Tourism Industry Management Due to Introduction of New Trends and Types of Tourism(Dnipropetrovsk State University of Internal Affairs, Dnipro, 2022) Charkina, Tetiana Yu.; Pikulina, Olena V.; Zadoja, Vyacheslav O.; Tsviliy, SergiyENG: Today’s extremely difficult conditions dictate their own behavior and the survival of business in any field. The situation in tourism business has become the most difficult. Therefore, there is an urgent need to find new alternatives to existenc e and development. Quite a lot of studies, both foreign and domestic, are devoted to the analysis of the needs of a modern tourist and the search for new trends in the tourism industry to meet them. However, they do not cover all external factors that may affect the specifics and development of tourism, in particular those related to military actions, which take place in Ukraine. The authors in their study emphasize the essential need for digital transformations and the development of digital culture. Since digitalization is the fastest way to detect, respond to and adapt to internal and external changes. The authors propose the stages of tourism industry development, which show the changing preferences of tourists over the past 20 years, provide existing ma jor types of tourism, the current global trends are considered in detail, which appeared due to growing individual consumer needs and the COVID-19 pandemic. There is also a list of future types of transformation of tourists, the emergence of which is desig ned for the period up to 2030. These types take into account almost all the preferences, needs and goals of consumers of tourist services. The authors also proposed a new type of tourism, based on military actions in Ukraine and their consequences, which may become a future trend of the tourism industry. The emergence of new destinations and the use of global trends is another additional opportunity to attract new consumers to the tourism business and earn extra income through the introduction of new types, new tours, visiting special places and a whole range of the best quality services.