Browsing by Author "Golovkova, Liudmyla S."
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Item Correction of Behavior when Working with Psychotrauma in War Conditions(The legal entity "ASPECT-PRO" LTD, Bulgaria, 2023) Golovkova, Liudmyla S.; Sheviakov, Oleksii V.; Ostapenko, Ihor S.ENG: The Russian invasion of Ukraine has led to massive destruction of the economy and the amount of losses is estimated at more than 700 billion dollars. Increased demand in the construction and building structures market due to the restoration of Ukraine requires an increase in the production of sandwich panels. TPK-Center LLC specializes in the production of products for industrial and commercial construction, such as sandwich panels and metal products. Changes in the external environment of the company's operations, the structure of demand for sandwich panels with different insulation materials require changes in its marketing strategy in terms of product mix. Based on the analysis of the business portfolio, such strategic decisions as "BUILD", "HOLD", harvesting and elimination strategies are proposed. A study of the company's customers was The purpose of the article was to find out the specifics of the work of psychologists and psychotherapists with psychotraumas at the behavioral level during the war. Methods. Original psychological methods are proposed and methods of psychological assistance for psychological injuries during the war are described in detail. A complex of scientific and educational cycles of psycho-educational materials is presented, which change the military cadre into a resource one, which is actively introduced into the educational process and implemented in applied professional activities in various fields of psychological science and practice. A set of practical exercises, methods of neurolinguistic programming, individual practices of working with yourself are presented. The results. Key errors of behavior in war conditions, ways of transition from a state of decline to a state of elevation are analyzed. Scientific novelty. The study revealed the peculiarities of social functioning when working with psychotrauma in the conditions of war. The practical significance. Eriksonian hypnosis is offered in the treatment of post-traumatic stress disorder - a complex mental condition that occurs as a result of trauma. The experience of hypnotherapy as an artificial lie therapy for a positive result is presented. The conducted investigations allow us to draw preliminary conclusions. Indeed, work with psychotrauma in the conditions of war is accompanied by critical moments, the most difficult of which is behavior correction. Providing psycho-prophylactic help by applying the proposed correction method allows you to prevent extremely negative consequences that can deform the personality. Accordingly, further development and approval of the corrective behavioral method of psychoprophylaxis against a wider background is necessary in order to recommend its use to specialists in behavioral economics.Item The Development of the Tourist Sphere of Ukraine and Zaporizhzha RegionBased on the Cluster Approach(Oles Honchar Dnipro National University, Dnipro, 2019) Golovkova, Liudmyla S.; Yuhnovska, Yuliya O.EN: Abstract. The research is designed to analyze the development of the tourism industry in Ukraine and its regions based on a cluster approach. The following research methods have been used in order to achieve this goal: dialectical method, analysis and synthesis (when forming the algorithm of the development of tourism industry of the region on the basis of a cluster approach), graphic method (to illustrate the results of the study); system-structural and expert analysis (for determining the composition of organizations of the tourism cluster of Zaporizhzhya region). This article explores the current state of the formation and development of the tourism industry of Ukraine and Zaporizhzhia region based on a cluster approach, as well as perspectives, advantages and problem solving by clustering the tourist industry of Ukraine and its separate regions. The analysis of the development of regions of Ukraine requires the use of new modern approaches in shaping and developing the potential of the tourism industry of the country and its regions, which we believe involves the formation of cluster associations of business entities in a certain region of the country. The algorithm of the formation and development of the tourism industry of the region based on a cluster approach is proposed; the structure of a tourism cluster of the region is proposed, which, unlike the others, should include enterprises (organizations, firms) that are geographically close, the tourism infrastructure, local labour markets, and a tourism product, which is a direct geographical and historical component of the region; a targeted model for the formation of a tourism cluster in Zaporizhzhya region is proposed, which, unlike the existing models, will facilitate the development of the existing models and the creation of new types of tourism (industrial tourism, therapeutic and recreational tourism, adaptive tourism and active recreational activities). Using the above suggestions will allow the management at various levels of the governance of the tourism cluster of Ukraine, and Zaporizhzhia region in particular, to take scientifically grounded and organizational decisions on the formation and the development of the tourism industry on the basis of a cluster approach, improve the economic situation (which is characterized by the lack of coordination of actions , which adversely affects the results of activities of the entire tourism industry of the country, obstructs the holding of joint festivals, exhibitions, etc., hampers marketing and scientific investigation, progress being held back by the lack of sufficient funding, the lack of qualified personnel of the given specialty, lack of managerial knowledge and the necessary information resources) through the establishment of interaction and cooperation.Item Impact of Information and Communication Technology on the Digital Economy(Український державний університет науки і технологій, Дніпро, 2024) Kaira, Z.; Golovkova, Liudmyla S.; Vaschenko, О. P.; Vaschenko, О.ENG: The article explores the impact of Information and Communication Technologies (ICT) and their role and place in the dynamics of the digital economy. The aim of this research is to assess the impact of the digital economy on GDP per capita in EU countries. Methodology. Analysis of ICT as a key factor in enhancing economic growth through the implementation of digital technology opportunities. Panel data from Eurostat and the World Bank covering EU countries from 2014 to 2021 were used for analysis. A correlation analysis was then conducted between variables, and the model was relevant for forecasting. Results. The number of studies on the impact of Information and Communication Technologies on the economic growth of countries has increased in recent years. However, there is still no assessment of the real GDP impact on the level of household Internet access in the EU area. Studying this gap in the literature allows us to draw conclusions about the implications for stakeholders regarding more effective implementation of the digital agenda. Scientific novelty. The digital economy, measured by Internet, mobile phone, and fixed broadband access, influences the economic growth of a country. This, in turn, depends on the level of technology measures covering the digital economy. ICT positively influence the development of countries' economies and can be used as tools by stakeholders. These agents should generate policies that enhance ICT technological infrastructure, digital empowerment of the population, and greater access to ICT. The GDP level model is presented as a function of Internet access for households in the EU area along with a short-term forecast for this index. It is shown that investments in ICT infrastructure are indispensable for the development of a strong knowledge- and digital technology-based economy. Practical significance. The research results will help in identifying opportunities and levers of influence for governmental institutions and other socio-economic systems on the impact of digital economy development processes on GDP per capita in EU countries.