Статті КАПЗБМ (Раніше КУПББМ)
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Browsing Статті КАПЗБМ (Раніше КУПББМ) by Author "Charkina, Tetiana Yu."
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Item Anti-Crisis Management of Passenger Transport as a Factor of Increasing Railway Competitiveness(Національний технічний університет «Дніпровська політехніка», Дніпро, 2020) Pshinko, Oleksandr M.; Orlovskaya, Oleksandra V.; Charkina, Tetiana Yu.; Carra, A. O.ENG: Methods. To conduct research, the following methods were used: competition, SWOT analysis, mathematical analysis, marketing models, the PEST analysis method, the decision-making method, the Kaizen approach to achieve a high degree of quality of a product or service, as well as systems approach. Results. The article proves the expediency of applying anti-crisis management of passenger transportation as a factor of increasing the competitiveness of the railway. The analysis of the development of the transport services market has shown that rail transport is gradually losing its passengers, in favor of air and road transport. The management of «Ukrzaliznytsia» has recently made many steps to improve the competitiveness of railway passenger transportation in the domestic market of transport services, but these measures are not sufficient today to restore the lost positions that the railway had before. In order to increase the level of competitiveness of railway passenger transportation, as well as to develop a larger segment in the transport services market, the following tasks are identified: to conduct research and analysis of factors affecting the current situation in the service market, to analyze the advantages of existing potential competitors in the transport services market, to analyze the experience of passenger transportation in the European Union, to develop measures that can be proposed to «Ukrzaliznytsia» to improve the efficiency of passenger services and generate additional profit. Novelty. Areas of crisis management to improve the efficiency of passenger transport are proposed, namely: the development of railway tourism, the introduction of a system of discounts «bonus ticket», the creation of a railway hub, implementation of Kaizen approach to achieve a high level of quality services, the organization of multimodal passenger transport by «travel card». Practical value. The implementation of the proposed measures and strategies will allow «Ukrzaliznytsia» to identify promising mechanisms for managing the passenger complex in the context of an escalating crisis. All these measures will help «Ukrzaliznytsia» to get out of the crisis and get additional profit for the passenger industry.Item Directions of Anti-Crisis Management of Restaurant Business(ДДУВС, Дніпро, 2021) Pshinko, Oleksandr M.; Charkina, Tetiana Yu.; Pikulina, Olena V.; Basistha, NandiniENG: In this article, the authors emphasize that the pandemic and quarantine measures have brought the normal functioning of the world economy and the activities of many enterprises. The tourism business and the hotel and restaurant sector, which have recently developed greatly, have suffered from extensive losses and bankruptcies, a large number of restaurants and cafes have been closed, and many people have lost their jobs and their income. Even large chains of hotels and restaurants have suffered as well as other businesses. The hotel and restaurant business was the first one that has to adapt quickly to changes caused by the pandemic, to stablish work in new conditions and develop new directions and measures that will take the restaurant business out of the crisis. Given the current need to apply security rules, and the need to comply with quarantine measures, it is necessary to use computer and digital technologies that will help managers to attract new customers and earn extra income. The authors propose to use such tools of crisis management of the restaurant business as: technologicalization, online marketing and influencer – marketing, unique content. These activities are necessary in order to pay new attention to the dishes and services offered by cafes and restaurants. To restart this business in a modern way and with new tendencies, and to adapt to changes in the changing environment and to quarantine measures. To develop additional promotions and offer «economy», «standard» and «luxury» class menu. To organize the fast, high-quality delivery to cafes and restaurants in modern conditions, preferably free, it has become a great necessity and convenience in pandemic conditions; it will attract additional consumers to the restaurant business. In the modern market concept of restaurants in a pandemic, it is necessary considering not only the factors that existed for many years, but also new additional factors in the hotel business, without which it is now impossible to operate this business in a pandemic, it would be safe to provide services, awareness of the service In the modern market concept of restaurants in a pandemic, it is necessary considering not only the factors that existed for many years, but also new additional factors in the hotel business, without which it is now impossible to operate this business in a pandemic, it would be safe to provide services, awareness of the service or product, in the use of digital technology by an institution that wants to get more income and occupy a larger segment in this market of hotel and restaurant business. The authors insist that in modern conditions, it is essential to take into account the laws of competition; because now the consumer chooses a quality product or service at a better price, other goods or services do not attract consumers.Item Hubs as a Key Tool for Improving the Quality of the Service and Development of Multimodal Passenger Traffic(The Silesian University of Technology, Faculty of Transport, Katowice, Poland, 2022) Pshinko, Oleksandr M.; Charkina, Tetiana Yu.; Martseniuk, Larysa V.; Orlovska, Olexandra V.ENG: This article stresses the need to develop multimodal passenger transport. Particular attention is paid to the construction of HUBs based on railway stations. HUB is the transport interchange node, passenger complex, which redistributes passenger flows between transport modes and directions. They allow to optimize transportation processes, as well as to create an infrastructure for convenient and fast passenger transfer between different transport modes. The preconditions for creating organizational conditions to ensure the sustainable development of the passenger railway transport sector are outlined. In the near future, combined passenger transport with the participation of several modes of transport will attract tourists from around the world. The authors’ concept of the term “passenger comfort zone” is proposed, which takes into account all the needs of modern tourists. The mechanism of multimodal transportations of passengers by railway transport in interaction with other participants of the servicing process is presented. A model of institutional support for the development of multimodal passenger railway transport is proposed to create conditions for integrated transport services for passengers by the passenger railway transport complex. The expediency of forming a system of railway passenger HUBs in Ukraine is vital to attracting investments to improve transport and tourism infrastructure, as well as to roll stock and a range of services for the benefit of all stakeholders in the transport sector (e.g., the state, investors, and passengers).